Everything’s laid out logically using an interface that will feel familiar to anyone with any experience of using third-party web design tools, with tools laid out on the left, the selected tool’s options in a toolbar to the top, a timeline below and panels to the right. You can easily switch between design and code view, preview your project in any web browser installed on your PC or Mac and finally publish your ad or video, ready for uploading.
Everything is slickly presented, and it won’t take long for anyone with experience of using design apps to create ads using the program. One of its strengths is that Google has coded it in such a way as to produce a single ad that will work across a variety of platforms – mobile and desktop – without having to be tweaked or recorded for each device.
Despite its clear focus on advertisers, the program may also garner a following among those keen to create small banner animations for other purposes, such as sharing content via social media.
What’s new/fixed in v4 (see Release Notes for more info)?
– Pasting now works when editing text.
– Fixed issue with “Unable to get property ‘remove’ of undefined or null reference” error when expanding the ad in Internet Explorer.
– Carousel Gallery and Swipeable Gallery components now work correctly in Chrome.
A polished, smart tool mainly for producing web ads that work consistently across multiple platforms. Having said that, Google Web Designer may also appeal to social addicts looking for an easy way to generate polished banner animations too.